2025 Vancouver International Jazz Festival

To commemorate the milestone, I developed a retro-inspired illustration system featuring expressive instrument graphics, bold typography, saturated colour palettes, and rhythmic patterns. The visual direction paid homage to the festival’s four-decade legacy while capturing its energetic, contemporary spirit.

The anniversary identity was implemented across a wide range of touchpoints, including transit advertising, a printed pocket guide, digital and print campaigns, large-scale banners on the Burrard Street Bridge, and extensive event signage. Custom merchandise such as shirts, tote bags, and stickers extended the brand’s outreach, giving festivalgoers a tangible way to participate in the celebration.