Nest on Upper Yates

 

2022

Bus shelter advertisement for Nest condominiums in an urban setting.

Visual Identity • Illustration • Environmental Design

Print Design • Digital Design • Communications & Campaigns • Signage & Wayfinding

Project details

Nest on Upper Yates is a boutique condominium in Victoria’s Fernwood neighbourhood, strategically positioned for those seeking a quiet residential setting just outside the city’s downtown core. I led the project from inception through naming and brand development, creating a distinctive identity rooted in warmth, simplicity, and the foundational idea of home. The name Nest served as the conceptual anchor for the entire campaign, establishing an immediate sense of belonging and sanctuary.

Line art illustration of lifestyle items including plants, bicycle, guitar, cat, and kitchen tools on blue.
Dark banner on lamp post featuring Nest condominium branding with elegant tulip line art design.
Red hoarding billboard for Nest by Chard condominiums with register now call to action and website URL.
Open brochure beside navy hardcover booklet for Nest condominium development by Chard Properties.

To express this visually, I developed a series of custom illustrations drawn in a single continuous line. Familiar household objects were rendered from one unbroken stroke, reinforcing themes of comfort, cohesion, and the beauty of everyday ritual. This handcrafted quality provided a necessary human element that helped distinguish the project within a highly competitive real estate market.


The brand language extended across logo design, a feature brochure, advertising campaigns, and presentation centre graphics. By ensuring a cohesive and memorable presence across every touchpoint, the identity successfully reflected the refined yet approachable character of the residence.

Mobile phone display showing Nest condominium marketing images including building exterior and interiors.
Full-page newspaper ad for Nest on Upper Yates Victoria condominiums.
Digital banner ad for Nest on Upper Yates by Chard.
Nest on Upper Yates real estate sales center interior with neighborhood map wall display, bicycle, and bar seating area.
Vintage green bicycle locked to street rack in golden sunlight on urban Victoria BC street.
Nest on Upper Yates real estate sales center interior with blue accent walls featuring cityscape murals and Beyond Buildings display.
Nest on Upper Yates real estate showroom displaying building renderings and material samples.
Nest by Chard Development sales centre storefront at with elegant floral window graphics.

Credits

Client: Chard Development

Studio: The Idea Partner

Print: Hemlock Printers

Fabrication: Graphic FX Signworks