This Is Canada

Promotional video clip of Jasper, Banff, Lake Louise, Whistler showing the Fairmont hotel properties.

UX Design

Project details

This Is Canada represents the Western Mountain Collection, a group of four iconic Fairmont properties located in Banff, Jasper, Lake Louise, and Whistler. Surrounded by dramatic alpine landscapes and defined by timeless hospitality, the collection offers experiences shaped by season, scenery, and a distinct sense of place.

This is Canada animated home page mockup, highlighting Fairmont Hotel properties at Jasper, Banff, Lake Louise, Whistler.

I led the visual redesign of the website, translating that sense of scale and refinement into a digital experience. Expansive photography, a restrained yet sophisticated colour palette, and elegant typography establish a premium tone from the first interaction.

Carefully considered layouts balance cinematic storytelling with clarity, guiding guests seamlessly from inspiration to reservation. The result is a refined, immersive website that reflects the stature of the collection while making the planning experience feel effortless.

Website mockup of a page featuring Banff with stunning Canadian Rockies landscapes, paddleboarding, and mountain scenery.

Website mockup of a page featuring Canada's Wild Wonders with winter skiing and outdoor adventure activities across Canadian parks.

Mobile display of This is Canada tourism website on the Things To Do section featuring wildlife, skiing, and golf course activities.

This is Canada tourism website footer with mountain landscape, social media photos, and land acknowledgment.

Credits

Client: This Is Canada

Studio: Massif Creative

Web Development: Butter Creative

Video clips courtesy of This Is Canada