This Is Canada
UX Design
Project details
This Is Canada represents the Western Mountain Collection, a group of four iconic Fairmont properties located in Banff, Jasper, Lake Louise, and Whistler. Surrounded by dramatic alpine landscapes and defined by timeless hospitality, the collection offers experiences shaped by season, scenery, and a distinct sense of place.
I led the visual redesign of the website, translating that sense of scale and refinement into a digital experience. Expansive photography, a restrained yet sophisticated colour palette, and elegant typography establish a premium tone from the first interaction.
Carefully considered layouts balance cinematic storytelling with clarity, guiding guests seamlessly from inspiration to reservation. The result is a refined, immersive website that reflects the stature of the collection while making the planning experience feel effortless.
Credits
Client: This Is Canada
Studio: Massif Creative
Web Development: Butter Creative
Video clips courtesy of This Is Canada