Indigenous Tourism Association

Bilingual Indigenous Tourism Canada annual report spread with French text and fly fishing photography.

Print Design

Project details

The Indigenous Tourism Association of Canada (ITAC) fosters partnerships among associations, organizations, government, and industry leaders to advance Indigenous tourism and support authentic experiences nationwide. With a goal of becoming the global leader in Indigenous tourism by 2030, the organization sought to elevate its annual reporting to reflect its growing influence and ambition.

Indigenous Tourism Canada annual report contents page with aerial turquoise waterfall and coastal landscape.

Indigenous Tourism Canada annual report CEO message page with executive panel discussion photography.

Working within ITAC’s established brand language, I led the design of the bilingual annual report from concept through final production. The visual approach refined and elevated the existing identity, bringing greater clarity, sophistication, and cohesion to the publication.

The report highlights ITAC’s national achievements, initiatives, programs, and partners across all provinces and territories. The result is a publication that communicates progress with clarity and respect, while honoring the voices and communities at the heart of the organization’s work.

International Indigenous Tourism Conference annual report spread highlighting global indigenous tourism gathering.

Aerial view of a lone wooden boat with two rowers.

Open annual report spread featuring Manitoba Indigenous tourism with polar bear and local cuisine photos.

Open annual report spread displaying Indigenous Tourism Association of Canada staff directory with portraits.

Open annual report spread highlighting successful printed and video marketing pieces.

Credits

Client: Indigenous Tourism Association of Canada

Studio: Massif Creative

Print: Hemlock Printers