2025 Vancouver International Wine Festival

 

2025

Colorful illustrated festival branding featuring wine bottles, glasses, grapes, and cheese on a blue background.

Visual Identity • Illustration

Print Design • Digital Design • Signage & Wayfinding • Communications & Campaigns • Social Media

Project details

The Vancouver International Wine Festival is an annual non-profit event celebrating international wineries, culinary excellence, and wine culture. The festival brings together thousands of public attendees and industry professionals through tastings, wine dinners, and educational seminars.

Flat vector illustration of assorted wine bottles with glasses and a cheese board on a blue background.
Two marketing rack cards for the Vancouver International Wine Festival featuring colorful wine bottle illustrations and bold typography.
Animated social media ad promoting the Vancouver International Wine Festival.
Attendees walking into the Convention Centre past a colorful Vancouver International Wine Festival banner.
Two full-page print ads for the Vancouver International Wine Festival published in the Vancouver Sun.
Illustrated Bacchanalia Gala menu and auction catalogue on a table with silverware and champagne glasses.

For the 2025 festival, themed around West Coast U.S. wines, I developed a custom illustration system inspired by Americana aesthetics. The campaign blended expressive wine and culinary motifs with bold typography to create a distinctive event brand identity that resonated with both trade professionals and public audiences.


The adaptable visual system supported public programs, trade seminars, and a Gala fundraiser supporting the arts. The branding was implemented across print collateral, trade show graphics, environmental signage, social media campaigns, and digital marketing assets, creating a cohesive and recognizable presence throughout the festival.

Two magazine ads for the Vancouver International Wine Festival, one public-facing and the other trade-facing.
Hand holding a colorful Tasting Room program in the tasting room at the Vancouver International Wine Festival 2025.
Row of red wine glasses on a white tablecloth at a wine seminar.
Digital display screen showing Three Rings of Sustainability seminar details at the Vancouver International Wine Festival.
Three social media posts promoting Vancouver International Wine Festival seminars and events.
Guests mingling in the tasting room at the Vancouver International Wine Festival with regional wine maps displayed.

Credits

Client: Vancouver International Wine Festival

Studio: Massif Creative

Select photos courtesy of the Vancouver International Wine Festival