UBC Campus Vision 2050

 

2021

UBC Campus Vision 2050 banner sign displayed inside modern wooden building highlighting 30-year campus development plan.

Visual Identity • Illustration • Environmental Design

Print Design • Digital Design • Communications & Campaigns • Social Media • Signage & Wayfinding

Project details

UBC Campus Vision 2050 supported the university’s multi-year public engagement process, inviting students, faculty, staff, residents, and the Musqueam community to help shape the future of the campus.


I developed the initial visual concept, creating a bold and flexible identity built around vibrant colour and a mosaic of interconnected forms to reflect the diversity of the campus community.

UBC Campus Vision 2050 trifold brochure to encourage the community in helping shape Vancouver campus and neighborhoods.
UBC Campus Vision 2050 outdoor banner signs inviting community to share their voice.
Campus community viewing presentation boards at a UBC Campus Vision 2050 indoor engagement event.
Colorful overlapping circles forming the number 30 in a vibrant multicolor graphic design logo.
UBC Campus Vision 2050 outdoor community engagement booth with staff assisting visitors.

After the direction was refined, I led the comprehensive production rollout across campus. The campaign extended to environmental signage, web graphics, posters, postcards, brochures, display boards, roll-up banners, and report templates. Managing consistency across numerous formats required thoughtful system development and close coordination with university stakeholders.


The result was a cohesive, highly visible campaign presence that supported inclusive dialogue across the university.

Colorful overlapping circles forming UBC logo in orange, blue, purple, and teal.
Speaker presenting at UBC Campus Vision 2050 workshop with large projection screen behind.
UBC Campus Vision 2050 social media graphics and email graphics.
UBC Campus Vision 2050 30-year vision poster encouraging community to shape their campus.
Circular diagram illustrating UBC Campus Vision 2050 draft guiding principles and strategies with icons.
White t-shirt with UBC Campus Vision 2050 branding and colorful geometric design.
UBC Campus Vision 2050 open report displaying needs, aspirations, and preliminary themes.
Students engaging with UBC Campus Vision 2050 outdoor booth featuring a spin-the-wheel activity.
Circular floor decal on pavement promoting UBC Campus Vision 2050 with QR code and colorful design.
Hand holding UBC Campus Vision 2050 promotional brochure with colorful geometric shapes and photos.

Credits

Client: UBC Campus + Community Planning

Studio: Massif Creative

Select photos courtesy of UBC Campus and Community Planning