UBC Campus Vision 2050

 

2021

Visual Identity • Illustration • Environmental Design

Print Design • Digital Design • Communications & Campaigns • Social Media • Signage & Wayfinding

Project details

UBC Campus Vision 2050 supported the university’s multi-year public engagement process, inviting students, faculty, staff, residents, and the Musqueam community to help shape the future of the campus.


I developed the initial visual concept, creating a bold and flexible identity built around vibrant colour and a mosaic of interconnected forms to reflect the diversity of the campus community.

After the direction was refined, I led the comprehensive production rollout across campus. The campaign extended to environmental signage, web graphics, posters, postcards, brochures, display boards, roll-up banners, and report templates. Managing consistency across numerous formats required thoughtful system development and close coordination with university stakeholders.


The result was a cohesive, highly visible campaign presence that supported inclusive dialogue across the university.

Credits

Client: UBC Campus + Community Planning

Studio: Massif Creative

Select photos courtesy of UBC Campus and Community Planning