Vancouver Harbour Centre

 

2019&2020

Colorful outdoor billboard advertising food court options at Harbour Centre.

Visual Identity • Illustration • Environmental Design

Print Design • Digital Design • Communications & Campaigns • Signage & Wayfinding

Project details

Vancouver Harbour Centre is a landmark destination in the heart of downtown Vancouver, serving as a high-traffic hub for a diverse mix of office tenants, retail services, and a prominent food court. Its unique positioning requires a brand language that can speak to both daily commuters and weekend visitors, creating a sense of arrival within a dense urban environment. I developed a series of high-visibility summer campaigns designed to energize the property’s physical spaces while driving renewed engagement with its culinary and retail offerings.

Colorful silhouette illustrations of items commonly found at businesses in the Vancouver Harbour Centre.
Colorful window display thanking frontline workers with bold typography on glass storefront.
Vibrant abstract door graphic promoting everyday flavour at a shopping centre food court.
Colourful food-themed window graphics on Harbour Centre building exterior with vibrant fruit illustrations.
Harbour Centre food court window display with bold colourful graphics and every day delicious tagline.
Bright every day delicious wall mural at Harbour Centre food court with colourful fruit and food illustrations.
Three social media post mockups showing every day delicious value and flavour food court campaign graphics.
Large colourful food court campaign window graphics on building exterior with pedestrians walking past.

In 2020, the strategy centered on a bold reopening campaign built around the concept of “Every Day.” To signal reliability and renewed momentum during a pivotal transition, I developed a minimal colour system using layered overlays and direct, declarative messaging. This graphic clarity reasserted Harbour Centre as an active, welcoming destination, carrying a consistent energy from street-level windows to the interior atrium.


The earlier 2019 #OneStopVancouver campaign leaned into expressive storytelling, using a vibrant series of hand-drawn illustrations and neon colours to highlight signature dishes and defining business details. This maximalist visual language wrapped the exterior and interior in large-scale vinyl, murals, and digital displays, creating a cohesive and lively environment that unified the food court, retail, and the Vancouver Lookout.

Colourful illustrated icons including food drinks accessories and everyday items on dark blue background.
Three colorful hanging banners with bold text reading create, refresh, and explore.
Two backlit poster displays showing come explore and get refreshed Harbour Centre food court advertisements.
Digital directory kiosk displaying Harbour Centre food court advertisement with lemon graphic and OneStopVancouver.
Row of four colourful window panels displaying shop garnish nourish yourself and explore food court campaign.
Three colorful Instagram posts promoting food court options with phrases nourish yourself, create something, and your choice.
Vibrant storefront window display with colorful polka dots and come explore signage for a shopping center.
Decorative shop window display featuring a large yellow watch and plant illustrations with your choice text.
Food court entrance door with nourish yourself text and colorful vegetable illustration at Harbour Centre.

Credits

Client: Vancouver Harbour Centre

Studio: The Idea Partner

Fabrication: UNO Digital